About Us
Clear health information, from people who care.
Our team is a reflection of the community we serve. Behind every resource is a team of young people who share your questions and experiences.
Our Story
missINFORMED is a volunteer-run, youth-led health education and advocacy platform for young women and gender diverse people across what is currently Canada. As young people, we have many questions about our health, and we want answers that reflect our lived experiences. Instead, we’re often faced with confusing, complex, and misleading information. Here at missINFOMRED, we provide answers to the questions that young women and gender diverse people have about their health and the Canadian healthcare system.
Our Mission
Our mission is to create accessible, evidence-informed health resources for women and gender-diverse people that reflect the lived realities of young people in Canada. We aim to promote health literacy, support informed decision-making, advocate for better research, and envision a healthcare system that meets the needs of all young people.
Our Vision
Our vision is to help create a world where young women and gender-diverse people have access to accurate, understandable health information that reflects their lived experiences. We envision a healthcare system that is accessible, affirming, and compassionate.
Values
Equity-oriented
applying an intersectional lens to health information.
Evidence-informed
bringing together diverse forms of trusted knowledge.
Community-driven
by young people for young people.
Systems-focused
envisioning a better healthcare system for young people.
Our Approach
At missINFORMED, we recognize that most health information comes from Western scientific research that has historically focused on the white cis male body. This limits what women and gender diverse people are able to understand about their health, leaving a lot of us feeling like we are completely alone in our experience. For those of us who are disabled, neurodiverse, racialized, or belong to other equity-deserving groups, learning about our health and our bodies is even more complicated, confusing, and isolating.
We combine scientific research with community knowledge, personal stories, and lived experiences to create accurate, accessible resources that reflect the realities of those too often overlooked. Our goal is to help young people feel informed, understood, and empowered to advocate for their health.
Our Strategy
Over the past year, our team has been hard at work developing a organizational strategy. Download our strategy to explore our priorities for 2026–2031.
Our Vision
Founded in 2020, missINFORMED has spent the last five years bringing our mission to life. Download our Impact Report to explore the impact we’ve made.
Meet the people behind missINFORMED! A small team of people who share your questions, dedicated to a future where health information is accessible and evidence-informed.
If our mission speaks to you, we’d love for you to join our growing community. View any open positions with our team here.
missINFORMED operates on a funding model that prioritizes independence, transparency, and public access to our resources. Read more about our funding model here.
Help make health information accessible
missINFORMED is committed to offering free health resources for young women and gender diverse people. Every contribution helps us expand our reach and deepen our impact.
Our Funders and Collaborators
Land Acknowledgement
Our work primarily takes place on the traditional lands of the Haudenosaunee, Anishinaabe, Attiwonderonk, Mississauga Peoples, and the Mississaugas of the Credit First Nation. While we operate from this place, our hope is to support Nations and communities across Turtle Island. We recognize that the land we live and work on shapes our lives, and with that comes a responsibility to care for both the land and the people connected to it. Many members of our team are immigrants or settlers, and we acknowledge that our perspectives on health, as well as our access to health care, are shaped by our own lived experiences and the privileges that come with them. We are committed to continually reflecting on, challenging, and decolonizing our practices, and to learning from the knowledge, experiences, and leadership of Indigenous land defenders and protectors.
missINFORMED strives to be inclusive of all women and gender-diverse people who call what is currently known as Canada home. We aim to build an organization that reflects and supports people with intersecting identities, including queer, trans, Two-Spirit, and non-binary folks, as well as Black, Indigenous, and People of Colour. We do our best to ensure that people speak from their own lived experiences, while also recognizing that no community is a monolith. As a team, we remain committed to listening, learning, and expanding our understanding.
We know that land acknowledgements are only one step toward dismantling colonial systems. Meaningful action also includes supporting Indigenous sovereignty, advocating for policies that return land and resources to Indigenous Nations, resisting policies that cause harm, and ensuring Indigenous people are fairly compensated for their knowledge and emotional labour. We invite you to continue learning with us by supporting and engaging with organizations we appreciate and follow, including: